Welcome to Montereynightlife.blogspot.com, the Monterey Bays source for in-depth and personalized news on the area's social scene. Starting in early 2009 Monterey Nightlife began as an outlet for local promoters to gain exposure for their events through social and visual media as well as hosting several prominent events on the peninsula and beyond.
While developing strategies to expand it's community network, Monterey Nightlife's founder Chad North and his team have steered the direction of the company in the path of the constantly fluctuating nightlife and event market. While adapting to constant changes and variables in the market by employing proven strategies and cutting-edge tactics alike, the young Monterey Nightlife has emphasized its core concept: Maintain its outreach to all local endeavors and advance in user interactivity. The aim of this blog is to reemphasize that concept.
Montereynightlife.blogspot.com is a new outlet for which to help Monterey Nightlife's many clients and partners give a detailed review of their recurring shows and events. This blog will give weekly and occasionally daily posts about Monterey Nightlife events, will feature posts previewing local entrepreneurs and their endeavors, local upstart features, as well as posts involving market changes regarding the nightlife industry in Monterey and the surrounding area. This forum will allow nightlife developers to give detailed accounts of their goal within the industry as well as give candid accounts of what they see within Monterey's nightlife scene. The area's patrons and web users will be able to do the same within this blog by giving first hand accounts and ideas to which they would like to see the direction of the scene go into. As the blog grows, Monterey nightlife developers hope to gauge the state of the scene and put emphasis into where change is necessary.
There is no nightlife without the user, it needs it's patrons to exist. The market must adapt to keep it's patrons here. It can keep them here, if they can create what the consumer wishes for. The consumer can get what they wish for if they had a bridge of communication with the developer...
This outlet aims to be that bridge. We encourage all input and suggestions. Welcome to Monterey Nightlife, we invite you to stay as one of our own.